It Takes A Giant To Make A Giant
Impact report, Social Content, Animation, Outdoor campaign
Junior Giants is a free non-competitive baseball program with the Giants and MLB. The team is more than just baseball, and offers several distinct programs to further enrich a player's experience. We created the campaign with an illustrator from National Geographic who could bring our players to life in locations representing the different communities the program is offered. The concept of the campaign shows the personal impact for each of the children who become their own giant as a result.
The printed version of the impact report below is folded into 4 sections to reveal the child has become a giant from the experience.
Our first Junior Giant, who we modeled the launch illustration with. Additional illustrations are in progress.