Unbranded Social Campaign
Website and Interactive Bus Shelters
The health impact of breathing pollution visualized through smoking cigarettes. We created an algorithm that in realtime, looks at the pollution data in your city, and equates it to how many cigarettes you're breathing. Bus Shelters with pollution sensors also gave people walking by the same data. Visual: Based on a slowly burning cigarette, we combined a photoshoot, video, and CGI to create the 4 levels of pollution.