CLIENT: Concept in development

CAMPAIGN: Digital billboard, website, and social
INSIGHT: Breathing second hand cigarette smoke is a powerful way to visualize the dangers of breathing in air pollution.

HOW: Created an algorithm that in realtime, looks at the pollution data in your city, and equates it to how many cigarettes.

CLIENT: Concept in development

CAMPAIGN: Digital billboard, website, and social
INSIGHT: Breathing second hand cigarette smoke is a powerful way to visualize the dangers of breathing in air pollution.

HOW: Created an algorithm that in realtime, looks at the pollution data in your city, and equates it to how many cigarettes.

UNFILTERED

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We worked with Erik Almas photographer & retoucher.