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CLIENT: Takeda

CAMPAIGN: Unbranded Type 2 Diabetes Social & App Concept

INSIGHT: Fast food not only raises your cholesterol, but risk for Type 2.

HOW: Geolocation mobile marketing campaign designed to catch people going on their lunch breaks. Using location data the campaign was designed to serve up healthy local lunch options, with blood glucose monitoring stations set up to catch those at risk of Type 2 diabetes. Additional health app was designed with Sugar Lips serving up motivation based on personal preference.


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