INSPIRATION FOUND WITH THE LUNAR ROVER & LEMON TREES
I live in Goleta, California. It's a special spot between the Santa Ynez mountains and the Pacific Ocean. In addition to its Silicon Beach status (where the first lunar rover was created), it's known as the "Good Land". The fertile ground is home to a rich history in lemon, orange, and avocado orchards. It's also a haven for thousands of monarch butterflies who visit the eucalyptus groves each year. The community fosters a harmony between business and wellness that beckons creativity.
It's hard to believe it's been 20 years since I started my career in advertising. I worked on-site in NYC for Saatchi & Saatchi Wellness, Deutsch, Area 23, Chandler Chicco, & FCB. I lived in a pre-war brownstone down the block from the Hayden planetarium. Oh the hours spent in their planetary exhibitions were mind blowing. I also lived a few years in a modern hi-rise directly across the city on the East River. On Summer nights I would sleep on the balcony with the Chrysler building as my night light.
In 2018, I moved to a houseboat in Sausalito, California. I kid you not, I walked out the front door to my kayak. My commute was a short ferry ride to SF where I worked at the ad/pr agency Real Chemistry.
And this brings us full circle. With Covid, 2020 created the opportunity to work virtually. I moved to the Goleta neighborhood in my hometown of Santa Barbara, California.